After progressing from a buyer to a seller in C2C, the next step is to post ads yourself and act as a market maker. But this step has a high threshold: you need to complete advanced real-name verification, freeze a security deposit, and understand the pricing logic. Before figuring it out, make sure your account is ready: complete KYC2 identity verification (including face recognition) on the Binance Official Website, and experience the "Post Ad" function on the Binance Official APP (the APP is smoother than the web). iPhone users should install the APP using the iOS Installation Tutorial first. Core answer: Posting an ad requires KYC2 + account older than 30 days + security deposit freezing starting from 100 USDT. The critical parameters are floating price, payment method, and order limits.
I. Account Thresholds for Posting Ads
Step 1: KYC2 Certification is Mandatory
Posting Binance C2C ads requires KYC2 (Level 2 Verification), which specifically includes:
- Uploading both sides of the ID card
- Face recognition live verification
- Binding real name and ID card number
- Review is usually passed within 1 minute
Accounts that have not completed KYC2 cannot even open the ad posting entry.
Step 2: Account Usage Duration
Binance requires the account to be registered for at least 30 days before posting ads. This is to prevent the black industry from registering small accounts in batches. If the account has just been opened, you should first conduct 30 days of spot/C2C buyer trading to accumulate transaction records.
Step 3: Security Deposit Freezing
Posting any ad requires freezing a certain amount of USDT as a security deposit:
- Newbie Merchants: Starting from 100 USDT
- Regular Merchants: 500-2,000 USDT
- Pro Merchants (Blue V): ≥ 5,000 USDT
- Verified Merchants (Gold/Yellow): ≥ 20,000 USDT + annual fee
You cannot use the deposit during the period, but it will be unfrozen immediately after the ad transaction is completed.
Step 4: Other Additional Conditions
- No serious violation records in the last 30 days
- Total assets ≥ ad listing amount
- Set a complete secondary password (fund password)
- Enable 2FA dynamic verification code
II. Complete Operation of Posting Ads
Entry: APP "More" → "Post Ad"
Log in to the Binance APP, click "Trade" at the bottom → "C2C" → "Profile" in the upper right corner → find the "Post Ad" button. The web entry is in the top menu bar of c2c.binance.com.
Parameter 1: Select Buy or Sell
- Sell: You post an ad to sell USDT to others for fiat currency (most merchants are this type)
- Buy: You post an ad to buy USDT from others and pay them fiat currency
The risks and fees of the two modes are different. It is recommended to start with "Sell" for the first time because with selling, you receive payment first and then release the coins, which has lower risk.
Parameter 2: Select Currency and Fiat
- Currency: USDT (most mainstream) / BTC / ETH / BNB / USDC
- Fiat: CNY (Mainland China) / HKD / TWD / USD, etc.
USDT/CNY is the largest market with good liquidity and fast execution.
Parameter 3: Price Setting (Most Core)
Two pricing methods:
- Fixed Price: A fixed price, such as 7.05 CNY/USDT
- Floating Price: Based on the market average price plus a floating ratio, such as "Market Price × 1.005"
Floating price is more professional. As the market changes, your quote automatically follows, without manual adjustment. Newbies can use fixed price first to get familiar with the rhythm.
Parameter 4: Single Order Limit
Set minimum and maximum single order limits:
- Small Merchants: 100-5,000 CNY
- Medium Merchants: 1,000-30,000 CNY
- Large Merchants: 5,000-100,000 CNY
If the lower limit is too low, it will attract many small orders (high processing cost), and if the upper limit is too high, it may be mis-clicked by novices beyond their capacity.
Parameter 5: Payment Method
Options: Alipay, WeChat, Bank Card (multi-selection possible). Recommendation:
- Only enable one for the first time: For example, Alipay, to get familiar with the risk control logic.
- Add bank cards after becoming proficient.
- WeChat has the strictest risk control, choose carefully.
Parameter 6: Order Terms (Remark Requirements)
You can write in the ad:
- "Must be KYC2 to place an order"
- "Non-self-payment is not supported"
- "Please remark: Goods (do not write sensitive words such as coins/USDT)"
- "Coins will be released within 15 minutes after payment"
These are formal agreements with the buyer. When a conflict occurs, customer service will look here for judgment.
III. Core Parameter Comparison Table
| Parameter | Newbie Recommended | Intermediate Recommended | Advanced Recommended |
|---|---|---|---|
| KYC Level | KYC2 | KYC2 | KYC3 (Enterprise) |
| Security Deposit | 100 USDT | 1,000-5,000 USDT | 20,000+ USDT |
| Single Max Limit | 5,000 CNY | 30,000 CNY | 100,000 CNY |
| Premium Range | 0.5%-1.0% | 0.3%-0.8% | 0.1%-0.5% |
| Payment Methods | 1 type | 2 types | 3 types (Multi-account) |
| Number of Ads | 1-2 ads | 3-5 ads | 10+ ads |
| Daily Volume | < 10,000 | 10,000-100,000 | 100,000-1,000,000 USDT |
IV. Compliance and Risk Precautions
Red Line 1: No Contact Information in Ads
Binance strictly prohibits WeChat IDs, phone numbers, QQ, Telegram, or emails from appearing in ad copy. Once scanned by the system, the ad will be removed directly and the deposit will be deducted. All communication must be completed within the order.
Red Line 2: No "Black Money" or "Money Laundering" Wording
Neither can it be implied. Binance has zero tolerance for suspected illegal transactions. Once discovered, the account will be blocked directly and reported to the police.
Red Line 3: No False Advertising
Promises like "100% Instant Release" or "Never Freeze Card" should not be written. On the one hand, they cannot be achieved and easily cause disputes, and on the other hand, there is a suspicion of fraud. Just honestly state the release time and payment terms.
Scenario 1: No One Clicks After the Ad is Posted for a Long Time
Common reasons:
- Price is too high: Lower it by 0.1-0.3%
- Limit is unreasonable: Lower the minimum limit so that small order users can click
- Merchant has no badge: New accounts should first complete 50 orders to accumulate data
- Unpopular payment method: Add Alipay
Scenario 2: Swiped by 10 Orders at Once, Cannot Handle
Set the "Max In-progress Orders" in advance:
- Set "Simultaneous processing orders = 3" in the ad details
- If there are more than 3 orders, the system will reject them, protecting you from being overwhelmed
- New orders will automatically open after the previous ones are processed
Scenario 3: What if the Security Deposit is Not Enough for Large Ads
Two directions:
- Do small amounts first to increase transaction volume, and apply for Pro Merchant after 30 days to have more flexible deposits.
- Transfer USDT from the spot account to the C2C account to increase the freezable limit.
Scenario 4: What if the Ad is Removed by Binance
Log in to your account, click "My Ads", and the reason for removal (such as "Price deviates too much from the market" or "Violation of community norms") will be displayed next to the removed ad. Just modify and resubmit.
V. FAQ - Frequently Asked Questions
Q: Do I need to pay taxes for posting ads? A: Individual C2C currently has no clear tax reporting mechanism in Mainland China, but if your annual transaction volume exceeds a certain amount (e.g., 5 million CNY), tax authorities may pay attention through big data. It is recommended for friends who do large amounts long-term to consult a local tax advisor for compliance.
Q: How many ads can I list at the same time? A: Newbies can list at most 2 ads simultaneously (one buy and one sell). After accumulating 30 completed orders, it can be increased to 5 ads, Pro Merchants 10 ads, and Verified Merchants have no limit. Listing too many ads will scatter transactions; it's better to optimize a single one.
Q: How much can I earn per day by listing ads? A: It depends on the scale. A VIP0 newbie with 10,000 USDT volume and 0.3% premium earns a gross profit of 30 USDT, and a net profit of 20 USDT (about 140 CNY) after fees; a VIP5 with 500,000 USDT volume and 0.2% premium earns a net profit of 3,000 USDT (about 21,000 CNY). The scale effect is more obvious as you go up.
Q: Can ads set a "Blacklist" to block certain users? A: Yes. Click "Block" on the evaluation page after the order is completed, and the user will not be able to place an order with you in the future. You can also actively manage them in batches in "Account Settings" → "Blacklist". Often used to block buyers with historical problems.
Q: Can I not respond if I go abroad for a few days after listing an ad? A: Be sure to remove the ad in advance. If the ad is still listed and someone places an order while you are abroad, your non-response will be judged as a malicious refusal, and the deposit will be deducted + authority reduced. The correct way is to click "Remove all ads" before leaving and relist them after returning; data will not be lost.